I spent a few moments and looked at McDonald’s website and found that the corporation that brings you Big Macs and World Famous French Fries has created the “McDonald’s Global Sensory Scoring Method.” Now, I know you’re dying to know what that is, aren’t you? Well, this system evaluates the sensory properties of food: its appearance, texture, aroma, taste, and even the sound it makes when you bite into it, so that the meals served throughout the 14,000 U.S. restaurants all taste the same. So, whether you’re ordering that Quarter Pounder with cheese in Orlando, Florida or Anchorage, Alaska, you’ll get the same burger! The McDonald’s corporation does this so that customers will know what to expect and will get what they expect, no matter which McDonald’s restaurant they visit. So, all McDonald’s are the same.
But, not all McDonald’s are the same, are they? They may offer the same product, but the way that product is delivered differs by location. It’s called customer service. Now, I’m not a big McDonald’s fan, but I’ve been in some McDonald’s that were spotlessly cleaned, efficient in taking and delivering orders, and excellent at service with a smile. It makes a big difference. The food may be the same McDonald’s food, but the experience can be drastically different. In these restaurants, I find myself thinking, “I’m coming back to this one next time I come through town.”
All this McDonald’s talk leaves me thinking of all the mundane routines of life, everyday things that I do or say almost without thinking. Like, when a store clerk said to me this morning, “Hi, how are you?” and I said, “Good, thank you.” That is the expected response, isn’t it? Everybody says the same thing, without even thinking. Did that clerk really want to know how I was doing today? Did I really mean it when I responded? What if I broke through the mundane with something exceptional? What if I’d engaged in a brief, genuine conversation with him, asking him about his weekend, his holiday, his family? I wonder if that would have brought about a blessing in the midst of the mundane for him… or for me.
I believe we are surrounded by the ordinary, and we are very accustomed to it. We almost get lulled to sleep with the expected of our lives. It’s so easy to shift into autopilot and miss the potential around us. How about looking for the opportunity to inject a little extraordinary today? All it would take is a little more attention to details and a seizing of a moment to leave a mark on this day. I hope and pray that God would set one of those Divine appointments today that I might experience the exceptional in the midst of the expected.